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Even the best-in-class Bluetooth beacons operate with batteries that eventually run out, requiring effort to replace them. In some cases, these beacons could be spread out over an entire nation, and the physical distances involved can be prohibitive. And that could be a deal killer for the entire proximity marketing project. To overcome the battery

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The holiday season is just around the corner with Halloween only a week away. Holiday marketing campaign ideas are afoot and we wanted to share some of the best marketing strategies for Halloween and Thanksgiving that businesses can execute with beacon technology. (more…)

On October 25th, 2018, Google announced that Android will discontinue support for Nearby Notifications from December 6th, 2018, citing misuse of the service resulting in irrelevant and spammy marketing messages being delivered as notifications on Android phones. (more…)

Our engineering and design team has made a few more enhancements this month to give you an even more seamless experience using the Beaconstac dashboard.

From directly embedding Google maps to markdown cards to being able to track your orders on the Beaconstac Store, there have been a lot of consumer-centric upgrades. (more…)

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