Although the holiday season doesn’t start till the end of November, shopping for the holiday season is already in full force. In a study by Bazaarvoice, 2 types of shoppers were identified – planners and spontaneous shoppers. 59% of shoppers – the planners – start shopping 42 days before the holiday season even starts leaving the 41% of spontaneous shoppers that prefer to shop without a list. However, shoppers in both categories have admitted to making impulse decisions while shopping. (more…)
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